When you’re in the business of trying to understand where technology is going before things becomes totally obvious, it’s always nice when you can have a little “I told you so” moment 😉 After Facebook’s Q2 results, most observers were surprised to hear Mark Zuckerberg single out privacy features as keys to the company’s future growth.
Well, I’m not surprised. I’ve said for a long time ago that for Facebook and co privacy is a business issue – not a philosophical one. And business issues tend to be addressed quickly by public companies This is what I wrote four years ago while discussing privacy on my blog:
“I think that in the end, Google and the advertisers – often cited as the ones asking for less privacy – are the ones who have an interest in it. […] if you give users a system they can trust, one where they can control what is controllable, then they will share the data advertisers need. I am sure Google understands this [and] Facebook does not seem to be that far in terms of thinking, but it will inevitably come.”