Interview Google+

I was on the Swiss national radio yesterday, discussing Google+ and competition among social networks.

Google +: c’est le nom du nouveau réseau social lancé par le géant de l’Internet. Ce site n’est pourtant pas si nouveau puisqu’il existe depuis trois mois déjà, mais pour y être, il fallait avoir reçu une invitation. Depuis ce mercredi en revanche, tout le monde peut donc s’inscrire sur cette plateforme d’échanges. C’est un réseau social de plus, qui vient concurrencer Facebook et Twitter.

L’interview de Laurent Haug (mp3) fondateur de Lift, conférence des nouvelles technologies

Link

Dream jobs of pre teens: today vs 25 years ago

A fascinating comparison of pre teens aspirations, today vs 25 years ago. Much of the evolution of society can be seen in these numbers. From middle class, scientific, requiring-long-studies jobs to entertainment, instantaneous, artistic professions.

Careers in teaching, banking and science have suffered the biggest fall in popularity over the last 25 years according to a new generational study which reveals a seismic shift in career aspirations within the space of a single generation.

The study reveals that for many of today’s pre-teens, traditional careers have been superseded by the desire for fame, stardom and celebrity and suggests that the media is now just as influential, if not more so, than parental advice when it comes to potential careers.

Top ten career aspirations of pre teens

Today

25+ years ago

1 Sportsman 12%
2 Popstar 11%
3 Actor 11%
4 Astronaut 9%
5 Lawyer 9%
6 Emergency services 7%
7 Medicine 6%
8 Chef 5% 8
9 Teacher 4%
10 Vet 3%
1 Teacher 15%
2 Banking/ finance 9%
3 Medicine 7%
4 Scientist 6%
5 Vet 6%
6 Lawyer 6%
7 Sportsman 5%
8 Astronaut 4%
9 Beautician/hairdresser 4%
10 Archeologist 3%

Link

Snippets from the GlobalWebIndex “Wave 5 Trends” report

Several quick ideas coming from a report published by GlobalWebIndex, available on SlideShare. Sorry for the raw dump of quotes, it is meant to encourage you to read the full document that contains interesting pieces of information.

Sharing on Facebook is declining:

Facebook’s valuation is largely based on quality of the data and the ability to target consumers based on this data. However active sharing of data is in decline. Most users are increasingly passive.

The global aspects promised by technologies are reaching their limits. You need to go local (and speak people’s language):

“No such thing as a global online strategy. Localisation is key online”

About the business model of online:

“It is a myth that consumers won’t pay for content online”

How the changes in information circulation affects journalists (hint: it made them more relevant):

“Transmitter culture makes journalists, media owners, content producers and brands more relevant in the online economy”

What do we expect from brands?

“Consumers want brands to improve their knowledge. Much like apple does, blurring of marketing and information”

About decision fatigue

I found this article interesting, because it puts words on something that most knowledge workers experience on a daily basis (without really thinking of it as a condition or a problem). Let’s talk about decision fatigue:

We have no way of knowing how much our ancestors exercised self-control in the days before BlackBerrys and social psychologists, but it seems likely that many of them were under less ego-depleting strain. When there were fewer decisions, there was less decision fatigue. Today we feel overwhelmed because there are so many choices. Your body may have dutifully reported to work on time, but your mind can escape at any instant. A typical computer user looks at more than three dozen Web sites a day and gets fatigued by the continual decision making — whether to keep working on a project, check out TMZ, follow a link to YouTube or buy something on Amazon. […]

“Good decision making is not a trait of the person, in the sense that it’s always there,” Baumeister says. “It’s a state that fluctuates.” His studies show that people with the best self-control are the ones who structure their lives so as to conserve willpower. They don’t schedule endless back-to-back meetings. They avoid temptations like all-you-can-eat buffets, and they establish habits that eliminate the mental effort of making choices. Instead of deciding every morning whether or not to force themselves to exercise, they set up regular appointments to work out with a friend. Instead of counting on willpower to remain robust all day, they conserve it so that it’s available for emergencies and important decisions.

Link

Automation vs piloting skills

Interesting article about how “automation addiction” has eroded pilots’ flying skills, to the point that it is has contributed to “hundreds of deaths in airline crashes in the last five years”. Scary, one more point for the whole “technology is making us stupid” (example here) point of view.

Pilots’ “automation addiction” has eroded their flying skills to the point that they sometimes don’t know how to recover from stalls and other mid-flight problems, say pilots and safety officials. The weakened skills have contributed to hundreds of deaths in airline crashes in the last five years.

Some 51 “loss of control” accidents occurred in which planes stalled in flight or got into unusual positions from which pilots were unable to recover, making it the most common type of airline accident, according to the International Air Transport Association.

Link