Telecom in Geneva this week

Cross post from the Lift blog. See you at Telecom next week?

The Lift team will be heavily involved in the upcoming ITU Telecom conference this week. We will participate actively, speaking and moderating at the following events:

Innovation génératrice de développements technologiques à applications multiples

(Free event, French)

Speakers:

• Eric Bachmann, Président Alp ICT
• Pierre-François Unger
• Thomas Hinderling, CEO du CSEM, Présentation de « Solar Islands »
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• Présentation de sept Start-ups de Suisse Occidentale
• Table ronde animée par Laurent Haug, fondateur des conférences LIFT

ISOC Next Generation Leaders lunch

(English)

This program involves, promotes, and fosters promising and talented individuals to strengthen their local communities and to bring local Internet-related issues and ideas to the global stage. The Next Generation Leaders program brings together individuals at the intersection of policy, technology and business, and embodies the operating values – such as open standards, freely accessible processes, and transparent governance – shared among many of the key communities and organizations that have been central to the development and ongoing evolution of the Internet.

Future innovation: Scientific & technological foundations

(English, registration)

Innovation delivers future developments and business models for interactive telecommunications. If infrastructures, devices, standardization and regulation are necessary to set up and to structure telecommunication ecosystem and its economy, they are insufficient to design and develop new services, new contents and new usages for their business and development opportunities. In prospect of the NGN and new protocols deployment, we propose to explore and design some possible future innovations that will allow improvement for health, transport, education, working or entertainment. The key question is how can these smart environments (intelligent object, remote monitoring, wearable devices, robotics, virtual reality or augmented reality) contribute to new innovations, sustainable development and wellbeing.

Moderator
• Dr Didier Fass, Associate Professor, ICN Business School and LORIA INRIA, France

Panellists
• Mr Laurent Haug, Founder & Director, Lift lab SARL, Switzerland
• Dr Mark I. Krivocheev, Professor, Chief Scientist , Radio Research Institute (NIIR), Russian Federation
• Dr Yoshihiro Fujita, Executive Research Engineer, Science & Technology Research Laboratories, NHK (Japan Broadcasting Corp), Japan
• Dr Hung Song, Vice President, Global Marketing Group, Telecommunication Systems, Digital Media & Communications, Samsung Electronics Co., Ltd., Korea (Rep. of)

Lift at you

This is one of the projects that kept us busy all summer, after several requests from all over the world asked us to organize local, smaller scale events: Lift at home is our answer, an exchange of value between the conference (offering attention, support and online tools) and members of our community (who keep the conference alive all year by running small events).

When the idea came up, we thought “wow, this is really innovative and smart”. But quickly we found out that we had not invented anything: Tupperware has been doing for years. And since 1907 a famous movement has functionned in a similar way, groups of people getting together following guidelines expressed in a book. It is of course Scouting. Scouting spread all around the world based on Baden Powell’s book. So if you thought Barcamp and Pecha Kucha‘s concept of decentralized events was new, unfortunately it is not really. Welcome to the frustration of living in the 21st century, almost everything has already been done 🙂

The differences Lift at home bring are still many, first and foremost our community: a group of diverse and exciting people from different cultural and social backgrounds who can transform any event in a great moment. Then there is a bottom up approach I believe separates us from the rest. We don’t impose much. Just no commercial content, no charge at the door. The format, length, theme, location, date, all the rest is up to you, and we do it because we believe that great things will happen. Great things that will then inspire our “big” events, and allow us to continue organizing one of the world’s most innovative conference three times a year in Switzerland, France and Korea.

Over my brief career as a manager, I have noticed two reactions to freedom. Some people see it as a paralyzing factor. Not having enough rules can make one feel like he’s risking too much. On the other side, many use freedom to have to push the envelope and invent the future. I bet the latter will happen. Time to run your Lift!

Lift Asia 09 is here

Lift Asia 09 will start tonight with the speakers diner, then the talks will kick off tomorrow morning at 10am (3am Swiss time). The team is busy with last minute logistics, printing badges, preparing the rooms, making sure the setup goes smoothly. Nicolas, Benjamin Joffe and I are giving talks at Daum, one of the conference partner for whom we organized a private event for the staff that can not attend Lift can still get access to some of the ideas and inspirations.

Lift Asia 09 location
I heard the weather is quite cold in Europe, so I wanted to share a picture of the setting where Lift Asia 09 happens. Sorry 😀

This is the third year we organize the conference in Korea after Lift Asia 07 and Lift Asia 08, but only the second Jeju event with 400+ attendees. Lift is getting more and more understood and recognized, something that is not obvious as it is radically different from traditional Asian conferences. There is a clear jump in the quality of people attending. Several high level CEOs will be in the room, in this country it is a key indicator on how much credibility you have.

The program has been rocked by the last minute addition of the guys who helped take Korea from an industrial country to an internet powerhouse. The co-founder of Cyworld, the CEO of Neowiz (the country’s third largest internet company), the founder of Daum (first or second largest internet company depending on how you look ;), these guys are rarely on stage, and having them together for a fireside chat will make this even more special. They join speakers from all over the world, and a few rock stars like our friend Ida Daussy, one of the country’s most famous TV personality who will open with a pep talk about Korean and Western culture, and how they mix up during a conference like Lift.

The conference ends on Friday evening, see you on Saturday when normallife will resume. Rock on!

Upcoming talks

A busy month awaits as I will be speaking at several events in September and October. See you there?

Simplicity is the new eye catcher

Simple design to stand out of the crowded supermarket stands:

minimalist-premium-cerealm.jpg
It’s amazing that in a place where every brand is competing for eyeballs with bright colors and
big fonts, that some cereal boxes from Nihon Shokuhin would stand out precisely because they don’t.
Link

Twitter and sports leagues

The NFL (league of American football, the world’s most spectacular sport) is doing a good job of following innovation, making rules to leverage social networks in the best possible way. If only governments could be that reactive!

NFL to allow social media networks, but not during games

The NFL said Monday it will allow players to use social media networks this season, but not during games. Players, coaches and football operations personnel can use Twitter, Facebook and other social media up to 90 minutes before kickoff, and after the game following traditional media interviews. During games, no updates will be permitted by the individual himself or anyone representing him on his personal Twitter, Facebook or any other social media account. The use of social media by NFL game officials and officiating department personnel will be prohibited at all times. […]

Earlier this summer, Chargers cornerback Antonio Cromartie was fined $2,500 by the team for criticizing the food service at training camp on Twitter.

cromartie1.png
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What teens (really) want

I just discovered Nielsen’s conference and report on teens, interesting findings that debunk a few “exciting but false” notions. Teens can read newspaper, react to traditional advertising,

“The notion that teens are too busy texting and Twittering to be engaged with traditional media is exciting, but false,” […]. Instead of replacing traditional media with new media consumption, teens are simply making time for both […]

Other myths that the report debunks are that teenagers’ preferences differ vastly from adults, that teens’ media and entertainment spending is insulated from the recession (they actually reduce it, with out-of-home entertainment more affected than in-home) and that traditional advertising can’t resonate with teens (once ads break through the clutter, teens like them more).

The leading type of media use among teens is still television, with the average teenager watching 3 hours and 20 minutes per day, debunking the myth of YouTube as the lead medium. Actually, Nielsen says that teens watch more TV than ever, with usage up 6% over the past five years in the U.S. […]

Other key findings of the study include:
* Half of all teenagers use an audio-only MP3 player each day, while one in four watch video on an mp3 player.
* On an average day, one in four teens reads the newspaper.
* While teens multi-task in their media usage, this behavior may actually be lower than among adults.
* South African, Venezuelan and Indonesian teens are the biggest couch potatoes.
* 35% of U.S. teens may have DVRs, but they prefer live TV viewing.

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