I am leaving today for five weeks in Asia. I will start with some well deserved vacation in Thailand, Cambodia and Laos., then fly to South Korea to discuss a potential… LIFT Asia!
That’s the most exciting project right now. I think LIFT needs to go to Asia if it wants to be an event about tomorrow’s trends. And I seem to have found the right partner to make it happen. More on this later!
If you have no idea how mobile phones are changing the rules in Africa, it is time to check Nathan Eagle’s presentation at LIFT07, where he explains how he pays his milk with his phone, and how sms has changed dating.
Fascinating stuff. As I prepare to go for a few weeks in Asia (Thailand, Cambodia, Laos, and South Korea) this talk comes as a reminder that developing countries have a lot to teach us.
It’s Reboot time! Come to Copenhaguen to refresh your mind with the practical visionaries of the world. This year the theme is “human”.
From Thomas Mygdal’s invitation email:
“We’re connecting to each others as human beings once again. We’re building tools to empower humans – not institutions. We’re creating new iconic collaborative human manifestations. We’re finding ourselves as humans and our human voices. We’re humanizing our organizations and our societies. We’re reestablishing links to nature we’d long forgotten. We’re looking at the world together as humans – not as consumers or workers.”
One of the first thing we look at when watching an online video is the number of views. The bigger the count, the better the content should be right? But there is a problem: views are a very inexact metric. Everybody in the industry knows it, but it’s like Alexa stats. Most of the time there is nothing better available, and everybody has interest in inflated numbers. So no one really cares.
Why are views misleading? Because they do not take into account the time spent in front of the screen. If you watch a video for one second or two hours, you will have the same impact on the statistics. Not very fair.
Why aren’t we trying to change this? Because it is great for the whole industry. YouTube can brag about out of-this-world numbers (1.73 billion views as of august 2006), and video creators get more ego-returns in the process. The whole system gets more and more attractive. Great.
I just wonder what is the reality behind the numbers. Billions of five seconds attention spans are not the same than billions of five minutes attention spans. Online video is big, but is it really that big? Hard to say with the information we have.
Now what will happen when advertisers get into the equation? They have a different perspective, and no interest in inflated numbers. They want to pay for real attention.
New metrics are probably around the corner, like the average view time per video. This should not be the end of the world to implement technically, and provide a very interesting indicator of the quality of the content.
PS: in a different sector, an amusing example of how misleading views can be is SlideShare. Go to my Web 2.0 slide show, reload the page, and watch the view count go up every time.
This is surely one of the top 5 speeches of this year’s conference. Daniel had the arduous task of wrapping up LIFT07. He listened to all the presentations and then closed the conference in a brilliant way, exploring potential questions for the next edition, rebounding on some of the ideas that were flying around. Are we really in a transparent society (and is total transparency really something we need)? Can we really pretend to be talking about society when we don’t discuss the conflicts going on around the world?
Watch this video, it is very inspirational and thought provoking even if you didn’t attend the conference.
I was in Zurich today to share my thoughts on the state of the web with thirty consultants of McKinsey. Every time I present, the first words of Scoble’s presentation at LIFT06 always come to my mind: “there is always much more intelligence in the room than on stage”. So I was a bit stressed as you can guess, thinking that what Robert was talking about is probably truer than ever when the room is filled with professionals of the world’s most prestigious management consulting firm.
I tried to come up with an overview of the moment’s important trends, trying to pass one key message: the web is out of it’s silo, it’s time to take it out of the IT department and embed it in your organization, because it is probably affecting almost every aspect of your business.
I posted my slides on SlideShare, mostly to test drive this service Alex has been telling me about.
I then met with Patrick Hofer of Tweakfest. He is preparing one heck of a show in Zurich (Steve Wosniak is coming to Switzerland!), and it felt great to sit down with the only other guy in this country who was unconscious enough to start a tech conference. We decided to explore ways to collaborate, so expect some news on this side soon.
The latest Project for excellence in journalism report examines one of the most challenged domain of the moment: news media under all its forms, from newspaper to radio, from internet sites to network TV. It is an interesting look into the potential scenarios this industry will HAVE to take in the coming years.
For some, the new brand is what Wall Street calls “hyper localism” (consider the end of foreign bureaus at the Boston Globe or the narrowing of the coverage area at the Atlanta Journal Constitution). For others, it is personality and opinion […]. For still others it is personal involvement […]. For an emerging cohort of Web sites it is the involvement of everyday people (some alternative news sites now come closer than ever to the promise of authentic citizen media).
It’s a great time to be in this business. Everything will be reinvented in the next few years. Buckle up!
Forbes released its annual Billionaires who’s who, and it’s as usual a fascinating look into the long term economic trends of this planet.
Russia moved in third place ahead of Germany, India surpassed Japan (time to update a few preconceived notions) and Spain added 10 new billionaires in what Forbes calls “the richest year ever in human history” (in monetary terms maybe, for the rest I am not sure).
After Mark Shuttleworth last week, the CERN is bringing another world class speaker to Geneva: Sir Robin Saxby. If you are interested to attend, contact email@example.com and ask for a (free) badge.
Speaker: Sir Robin Saxby, Chairman of ARM and President of IET.
Time and Place: Friday 9th March 14:00-15:00, CERN Council Chamber
Title: Chips with Everything
Abstract: In this talk, Sir Robin will discuss the history of the Microchip Industry in parallel with ARM’s history, demonstrating how a small European start-up can become a world player in the IT sector. He will also present his vision of important applications and developments in the next 20 years that are likely to become even more pervasive than the mobile phone is today, and will provide anecdotes and learning points from his own experience at ARM.