I don’t think there was any deliberate plan to suggest there was a new version of the web. They just wanted to make the point that the web mattered again. (…) And they were right. New things were coming. But the new version number led to some awkwardness in the short term
I wouldn’t quite call it “Bubble 2.0” just because VCs are eager to invest again. The Internet is a genuinely big deal. The bust was as much an overreaction as the boom. (…) The reason this won’t turn into a second Bubble is that the IPO market is gone.
Then he goes through the main idea of stuff2.0: Ajax, Democracy… and… Don’t Maltreat Users which is somehow a topic less tackled:During the Bubble a lot of popular sites were quite high-handed with users. And not just in obvious ways, like making them register, or subjecting them to annoying ads. (…) The ultimate way to be nice to users is to give them something for free that competitors charge for.
And finally, this leads to a very genuine conclusion:here is a common thread. Web 2.0 means using the web the way it’s meant to be used. The “trends” we’re seeing now are simply the inherent nature of the web emerging from under the broken models that got imposed on it during the Bubble.